Business description

We help organisations find better ways of servicing and finding markets. Our projects have included international market development, business analysis and requirements definition, product development support, and business development strategy and delivery. Schedule an initial obligation free consult.

About me

I have had the opportunity of co-founding and running two businesses over a 12 year period.

Once in Australia and China with a 4PL business (supply chain development and management for large construction projects) and most recently with a B2B eCommerce company that created a marketplace with mobile apps for the wholesale fresh produce industry in Australia and South East Asia.

Prior to co-founding those businesses, I worked for 20 years with some great technology companies, managing sales and product teams at IBM, Sun, and Optus.

I have worked with senior executives across many industry verticals : banking and finance, insurance, life sciences, public sector, telecommunications & media, construction, and agriculture.

Please review some of the service offerings or contact me for an obligation free consult.

More about Tony Palanca

  • CEO and Co-founder, 2015 – 2021, HiveXchange
    • Created a trust-based B2B eCommerce model in a technology incubator, built the MVP, and started the company. Hired the team, secured funding and led the business for six years.
    • Acted as the product owner for a marketplace that merged payment assurance, logistics, insurance, order and inventory management, document and regulatory management, Freshcare certification for food and safety, and community engagement and marketing.
    • The video is from the product launch at a major AgTech event in Australia. https://www.youtube.com/watch?v=8hVbsyJCBYk
  • Product Manager and Co-founder, 2006 – 2015, China Direct Partners
    • Created a 4PL bridge for Australian construction firms to find, source, and manage building material supply chains from mainland China.
    • Led supply chain projects managing quality audits, export documentation, delivery times, and local storage. Created the ecosystem to bring multiple containers of complex building materials into high-rise construction projects in capital cities.
  • Life Sciences ANZ Region Manager, 2003 – 2006, IBM
    • Led a new life sciences division for Australia and New Zealand and introduced new solutions based on big data and high performance computing into major Australian research and biotechnology hubs, clinical trials, public health, and agri research.
    • Developed a business proposal for IBM Watson Labs to invest $million in Queensland University’s mRNA research. It was the first time any Australian research organization was awarded the coveted investment and partnership with IBM research.
  • Sales Manager, Telecommunications & Media, 2000 – 2003, Sun Microsystems
  • Sales Manager, Finance and Banking, NSW Government, 1995-2000, Optus Communications.
  • Account Manager and Product Manager, Banking and Finance, 1986 – 95, IBM, & Proteon Networks.


  • Bachelor’s Degree in Psychology 2006 – 2012 University of Western Sydney – Sydney, Australia
  • Bachelor’s Degree in Economics 1982 – 1985 Melbourne University – Melbourne, Australia


  • Advanced Product Management Certificate January 2022
  • Mindfulness Practitioner November 2019 -Academy of Modern Applied Psychology

Current memberships

  • Economics Society of Australia
  • Australian Psychology Association

Tony’s keyword cloud.

Competitor Analysis & Profiling, Growth Strategy, Pricing Strategy, Sales Strategy, eCommerce, Product Plan, Lean Start-ups, MVP Design, Architecture, Business Cases, Business Consulting, Business Development, Business to Business (B2B), Channel Strategy, Competitive Analysis, Corporate Law, Cost models, Counselling, Distribution strategy, Economics, Go to Market Strategy, Ideation, Leadership, Management Accounting, Market Opportunity Analysis, Market Research, Marketing, Marketing Communications (MarCom), Marketing Mix, Opportunity Assessments, Opportunity Maps, Risk Assessment, Sales Funnel, Sales Growth, Sales Operations, Sales Pitches, Strategy, Team Leadership, Tech Sales, Technology, Value Proposition Design, Product Owner, Software Sales, Board Reporting, Lead Marketing, Product Strategy, SEO Marketing, Supply Chain, WordPress, Business to Government (B2G), eCommerce Design, IT Consulting, Pitch Decks, Google, Intercultural Competence, Legal Technology (Legaltech), Outsourcing, Pricing Models, Web Marketing, Websites, Agile Workflow, Board Presentations, Client Reporting, G Suite, Legacy Software, New Product Development, Product Evangelism, Psychology, Quality Assurance (QA), Storyboarding, Web UX, woo-commerce, Agile, Business Model Canvas, Design Thinking, lean start up, Agile Project Management, Billing Systems, cross cultural psychology, Customer Success, Customer-centred Product Development, Mailchimp, Mindfulness, Personas, pitching for capital, Quality Control (QC), Quality Management, road mapping, Trello, Agile Product Management, AWS, Backlog Management, customer value metrics, CX Strategy, Data Governance, IT Governance, Kanban, Lean, MosCow, Philosophy, prioritisation frameworks, Product Metrics, Public Relations (PR), Scrum, Scrum Master, Start-up Funding, Statistics, User Experience (UX), Data-driven Dashboards, Hootsuite, Statistical Modelling, Ad Networks, Canva, Dashboard Design, Digital Media, Direct/Indirect Sales & Distribution, HubSpot CRM,IP Networks, Jira, Mobile App Design, Mobile Apps, Mobile UI, Mobile UX, Venture Funding, Asana, Figma, Kano, investment plan.