How do you think about competitive analysis? Is it your market share vs others, is it the feature list of what your product and service deliver compared to competitors, is it about your future product direction and how you fit with product trends and solution maturity? How do you think about who is your competitor? […]
Author: Tony Palanca
Find greater returns on your cost of sale.
In this article, I will review some key aspects of the industrial sales model, that is : how to conceptualise the sales function from an organisational perspective; the language of industrial selling and the journey to a successful sale; understanding the three key strategic options for competitive positioning and the role of influence in successful […]
Make product delivery more powerful with toolsets.
As discussed in my article about what we can learn from artists, product managers have access to a range of tools and materials to help them design and create great product experiences. Using the right tools can assist in creating and presenting product concepts with stakeholders to get support and buy in. A range of […]
Some great learnings from artistic creativity.
Artists go through three core stages in the art making process. They observe, sketch, and create. In many ways it is analogous to product development. Let’s look at those steps and find insights for product development, ideation, and management. . Artistic Observation Artists are keen observers of the internal and external world. They observe, listen, […]