How do you think about competitive analysis? Is it your market share vs others, is it the feature list of what your product and service deliver compared to competitors, is it about your future product direction and how you fit with product trends and solution maturity? How do you think about who is your competitor? […]
Category: Business Development
Find greater returns on your cost of sale.
In this article, I will review some key aspects of the industrial sales model, that is : how to conceptualise the sales function from an organisational perspective; the language of industrial selling and the journey to a successful sale; understanding the three key strategic options for competitive positioning and the role of influence in successful […]